The wonderful world of Augmented Reality

Imagine wearing glasses that display data, information and computer-generated content whenever you look at buildings, shops and even the people around you. You could be walking down the street when you spot a restaurant; your glasses would then display customer reviews and prices just by looking at it.

This scenario may sound like something out of a sci-fi film, but Augmented Reality (AR) makes it a real possibility. Augmented Reality has already started to change the way we look at the world, by overlaying what you see through your mobile’s camera with a wide range of content.

What is Augmented Reality and how does it work?

Augmented Reality is the process of overlaying an image or picture you’re viewing through a device, like your mobile, with data, information, content or graphics. It can show you reviews of a restaurant, if a person is tweeting nearby and the cost of a flat that’s for sale.

Augmented Reality isn’t really that new – it’s been about since the early 90s and is used a lot on TV, especially sport programmes. When football pundits put arrows on the screen to track a player’s run or show you where he should’ve been standing – that’s Augmented Reality in its simplest form. AR applications are really taking off now, making the most of the enhanced technology in the latest generation of smartphones.

By using your smartphone’s camera, GPS, compass and accelerometer you can use Augmented Reality to direct you to the nearest tube, find friends that are nearby or play games that incorporate your surroundings into the onscreen action.

How big is Augmented Reality going to be?

Augmented Reality could become massive, especially on mobile phones. OSes from Apple and Google have opened the gates for developers to create new applications, and the signs are that they’re taking full advantage.

Augmented Reality goes hand-in-hand with mobile social networking, by using your phone’s GPS to locate where your friends are. You just have to hold your phone up to see which friends are close enough to meet up with. Twitter has arguably made the best use of Augmented Reality, with apps like Twitter 360 and Twitter AR showing you who’s tweeting nearby, by overlaying content onto your screen when you hold up your phone. 

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Author: James Descombes

29 April, 2010